#StreamingInQuarantine? Let’s face this challenge together

The playgrounds are emptier, neighborhood walks have replaced the gym, and restaurants and cafes are shuttered. Even for those of us who have been fortunate enough to stay clear of COVID-19, life is far different today than it was just a couple of weeks ago as we hunker down at home and use the power of #StreaminginQuarantine to fill the recreational gap.

As video consumption surges, the strengths and weaknesses of streaming platforms will be more evident than ever.

As video consumption surges, the strengths and weaknesses of streaming platforms will be more evident than ever. Service providers who already may have been struggling to make business models work, operate platforms at scale and engage users, now face new challenges: ensuring that platforms can handle anticipated traffic spikes in the “new normal” and retaining newly acquired viewers once social distancing policies have lifted.

our mission was – and is – on target with needs that increased usage may reveal today.

We can’t pretend that we foresaw the magnitude of the current situation when we launched Firstlight a few weeks ago, but we can say that our mission was – and is – on target with needs that increased usage may reveal today. When we acquired Quickplay’s modular platform we made dramatic improvements, notably the implementation of AI and machine learning. Our mission is to deliver at scale the true personalization, engagement and service reliability that your customers expect. We can talk more about how that can help you when the time is right.

For now, we all have no bigger concern than the health and safety of our families and friends in the face of the coronavirus. While business decisions may not be top of mind, we look forward to bringing the passion and expertise of our team to innovative thinkers across the industry – to discuss needs, solve problems and build successful OTT businesses. We invite you to learn more about Firstlight and how we can help make your OTT service everything you and your subscribers expect it to be.

André Christensen