Firstlight Media has launched a new initiative to incubate and accelerate the growth of scalable OTT services, to be led by longtime Walt Disney Company and Discovery Communications strategy and viewer experience leader Paul Pastor.
“Our OTT accelerator will extend Firstlight Media’s value beyond Tier 1 clients by harnessing Paul [Pastor]’s success with major brands and his entrepreneurial expertise to benefit new entrants who are on Tier 1 trajectories.” – André Christensen
“Paul Pastor’s limitless vision of what television engagement can be and his understanding of how to bring that to viewers have fueled networks’ growth throughout his career,” — André Christensen, CEO and co-founder of Firstlight Media.
To continue to build market share in the post-quarantine world, services in the shadows of the Big Three need to look past the fish-in-a-barrel viewing environment of the past few months and examine how they can maintain their holds on audiences in the months ahead.
Back, who was instrumental in shaping the market success of Freewheel, A Comcast Company, will leverage her network of industry relationships to drive direct sales, account management and channel partner sales for Firstlight Media. In addition, her expertise in bringing new technologies to market will help Firstlight Media engineer solutions that meet customers’ specific needs.
Firstlight Media’s cloud-native platform enables live- and on-demand video streaming via areas involving content ingestion, processing, content management and metadata and user management, as well as the streaming player and user interface/experience design.
During progressive stints with JumpTV, NeuLion and Endeavor Streaming, Alavathil established a reputation as a versatile builder who could take streaming companies through every stage of their evolution.
“With Quickplay’s best-in-class content delivery capabilities and Firstlight’s next-generation, AI-driven personalization and engagement software, the combined company will offer its customers a true carrier grade, tried and tested, ‘one stop shop’ solution suite for OTT premium video delivery.” – Andre Christensen
Firstlight, which runs a proprietary user engagement platform for OTT providers and content owners, will merge with Quickplay
Firstlight will partner with a broad universe of entertainment companies, ranging from TV providers and media companies to premium cable networks, sports leagues, independent studios and niche players, to provide an end-to-end service for optimizing each step of the OTT video delivery process— including collection, management, distribution, video consumption and user engagement.