As OTT providers compete for eyeballs in an increasingly crowded market, expert insights and advanced technologies can make the difference. Firstlight Media has added three industry all-stars – Bal O’Neil, Eric Goldstein and John Ferrandino – to deliver partner and client solutions that can maximize the value of our cloud-based platform and drive customer ROI.
“The combination of ThinkAnalytics’ suite of tools and our own real-time personalisation capabilities will turbocharge our customers’ ability to gain deeper, more actionable insights into content that’s coming – and content that was missed – that matters to the viewer.” – Andre Christensen
The integration with ThinkAnalytics’ cloud-native Content Discovery Platform will increase the ability of Firstlight’s CMS to deliver enhanced personalized recommendations and content discovery based on a wide range of defined or customized use cases that are proven to boost viewer engagement.
Firstlight Media has launched a new initiative to incubate and accelerate the growth of scalable OTT services, to be led by longtime Walt Disney Company and Discovery Communications strategy and viewer experience leader Paul Pastor.
“Our OTT accelerator will extend Firstlight Media’s value beyond Tier 1 clients by harnessing Paul [Pastor]’s success with major brands and his entrepreneurial expertise to benefit new entrants who are on Tier 1 trajectories.” – André Christensen
“Paul Pastor’s limitless vision of what television engagement can be and his understanding of how to bring that to viewers have fueled networks’ growth throughout his career,” — André Christensen, CEO and co-founder of Firstlight Media.
To continue to build market share in the post-quarantine world, services in the shadows of the Big Three need to look past the fish-in-a-barrel viewing environment of the past few months and examine how they can maintain their holds on audiences in the months ahead.
Back, who was instrumental in shaping the market success of Freewheel, A Comcast Company, will leverage her network of industry relationships to drive direct sales, account management and channel partner sales for Firstlight Media. In addition, her expertise in bringing new technologies to market will help Firstlight Media engineer solutions that meet customers’ specific needs.
Firstlight Media’s cloud-native platform enables live- and on-demand video streaming via areas involving content ingestion, processing, content management and metadata and user management, as well as the streaming player and user interface/experience design.