Audiences are now cutting the cord of traditional TV experience with OTT services. Read this blog to answer common OTT FAQ and have a clearer view of this promising area!
Let’s Break Down Common OTT FAQ:
OTT FAQ | What Does OTT Stand For?
OTT stands for over-the-top. The term refers to the delivery of TV and film content via devices connecting both the Internet and the television.
Over-The-Top implies that OTT devices have to go “over” the cable box to give users access to TV content.
OTT FAQ | How Do I Get OTT Connections?
Besides an Internet connection, OTT streaming also requires a compatible hardware device. These devices include:
- Mobile Devices – smartphones and tablets can download OTT apps for on-the-go streaming.
- Personal Computers (PCs) – web browsers or desktop-based app
- Connected Devices – examples are Apple TV, PlayStation, Xbox, FireStick, etc.
- Smart TVs – web-enabled TVs from manufacturers such as LG, Samsung, and Sony
OTT FAQ | How is OTT different from Cable?
With its rise, OTT has gradually replaced the traditional cable television. Here are the main reasons:
OTT means streaming anywhere – the subway, the stadium, the park, or the coffee shop – anywhere you can connect to wifi (or Internet) signal.
OTT also offers accessibility and mobility. You can view streamed OTT content on mobiles, laptops, or any compatible devices having OTT apps and an Internet connection.
Freedom of Choice
- Ad-free content or with hyper-targeted ads, instead of the one-size-fits-all traditional ad model.
- Subscription services
- Other monetization strategies
OTT FAQ | What’s the Difference Between VoD and OTT?
Many people mistake VoD with OTT because of these similarities:
- Both allow users to stream on-demand videos on different devices.
- Users gain access to content via the Internet.
- Content can either be free or paid.
While OTT refers to content streamed via the Internet – and may encompass some VOD services, such as SVOD, TVOD, and AVOD, OTT in general, may also include content delivered to the pay-TV set-top box, live TV, and DVR recordings.
OTT FAQ | How Does OTT Advertising Differ from Traditional Advertising?
Practically speaking, traditional advertising casts a wide net. On the other hand, OTT advertising is a sharp tool and far more focused.
- Traditional advertising generally allows advertisers to reach all viewers of a show in a given market or markets regardless of their personal interests. While more targeted advertising technologies are being developed, in most cases advertisers today place ads within a show based on the demographic profiles that the show is expected to attract.
- OTT advertising can target relevant ads to specific members of audience segments based on gender, age, location, etc., to education, income brackets, or ethnicity.
On top of that, OTT advertising provides marketers with valuable data on the commercials’ viewers, view duration, or messages that drive most engagements, etc.
The OTT industry is continuously growing and evolving. Check these FAQs above and stay updated with the ever-changing world of OTT!
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