There are not many options when it comes to making meaningful reductions in storage and streaming costs. Adopting a new, more efficient codec can deliver significant bandwidth savings but increases costs in the short-term. According to FirstLight Media, AI can deliver up to 50% savings with your existing codec. In this interview with FirstLight Media co-founders’ CEO André Christensen and CTO Juan Martin, they explain how their company is using AI and machine learning to improve the efficiency of the encode cycle. They also explain the additional business benefits the approach can enable.