Media Operations

San Diego
Operations
Center

The largest multi-tenant OTT headend in the industry. Media operations, content enrichment, and personalization.

Dedicated video engineering and media operations team, with experience onboarding premium content with complex video workflows and legacy systems.

Professional Media Services

Firstlight Media’s Sales and Partnerships team brings together individuals with track records of success in advanced video, advertising, subscriber management, and other technologies. With a collective experience that spans both major content providers and industry-leading technology innovators, the team is ideally positioned to work with customers to identify needs, and to align those requirements with solutions that deliver business results.

Service Areas Include

  • Media Operations
  • Content Enrichment
  • Personalization

Media Operations

The success of OTT services ultimately relies on the quality of content. After securing the rights, the next challenge is onboarding VOD assets and configuring linear channels to specification.

For example, VOD media packages include video and audio tracks, subtitles, images, metadata, schedules, etc. Managing ingestion across diverse content providers and specifications can be daunting. We focus on establishing a direct working relationship with content providers, agreeing on an onboarding process, and orchestrating the learning loop that will help streamline content onboarding over time.

Example Topics

  • CP relationship management
  • Metadata normalization
  • Linear channels monitoring

Content Enrichment

After establishing an initial workflow and ensuring content availability, the next hurdle is lacking depth and quality in the associated metadata.

The first step involves aggregating, validating, and filling in the gaps of basic metadata obtained from content providers. This can be amplified using 3rd party data sources and analyzing the content itself to extract useful insights/markers (e.g., sentiment, style, named entities). We focus on creating the richest dataset possible to fuel an outstanding user experience, with emphasis on assisted content curation and personalization.

Example Topics

  • Metadata augmentation
  • Real time data streams, e.g., sports
  • Deep content analysis

Personalization

With the proliferation of content and viewing platforms, matching user habits and preferences with the right titles becomes a differentiating factor. It helps drive engagement, reduce churn, and optimize content spend.

We focus on providing curation teams with the tools and insights to discover content for a particular audience. We also analyze consumption patterns and popularity trends to feed programmatic recommendations that can complement manual curation efforts.

Example Topics

  • Audience and consumption trends
  • Recommendation algorithms
  • Discovery and curation