Blog & Interviews

Going deep to connect with sports fans

October 20, 2020

In the digital era, connecting with sports fans has become much more complex than pennants and peanuts. Fandom comes in all shapes and sizes and the types of engagement – from casual to committed, game-day or 24/7, big screen or mobile ­– create countless opportunities for teams, leagues and rights holders to personalize experiences, build […]

Illustrators, Drag Queens and Bartenders – Oh my!

September 29, 2020

Our Amsterdam virtual social was an example of what we do best at Firstlight Media. We stretch the bounds of experimentation, innovation and creativity to create connections that matter.

Digging deep for personalization success

September 17, 2020

To leverage true personalization, OTT provider must be willing to look beyond generic recommendations by genres or actors. Going deeply into the psychometrics and other engagement drivers is where the real payoffs lie. But even the deepest insights have no value unless you are able to bring them to life in your tech platform.

Powerful personalization: Poised for liftoff

September 9, 2020

Great personalization is a powerful force that can take the OTT industry to stratospheric heights. It can help bored viewers escape the monotony of all-too-limited “echo chamber” recommendations and increase consumer satisfaction. And ultimately, it can shape roadmaps that can underpin providers’ success positively impacting business metrics such as ARPU, CLTV, and churn.

Asking the ‘habit’ question

June 30, 2020

To continue to build market share in the post-quarantine world, services in the shadows of the Big Three need to look past the fish-in-a-barrel viewing environment…

Now’s the time to fix infrastructure holes

June 17, 2020

Two things to consider as networks are armed for the future: Point solutions that can address specific weaknesses, not rip and replace of entire systems; and investment of the capital necessary for long-term solutions, rather than short-term fixes that temporarily mask the problem at hand.

nScreenNoise – How AI can boost engagement and customer lifetime value [Video]

May 20, 2020

Many Internet TV services are seeing a bump in subscriber sign-ups from shelter-in-place viewers. The next order of business is turning those new customers into faithful users. The CEO and CTO of FirstLight Media explain how they are using AI to help their customers boost engagement and increase customer lifetime value.

We’re not running out of content – yet

May 19, 2020

To take full advantage of the surge in viewing, the industry needs to make it easier for viewers to find the content they have, to leverage partnerships to ensure that the content pipeline remains open, and to find ways to tap into social outlets to create new content opportunities.

nScreenNoise – Using AI to cut streaming costs and boost flexibility [Video]

May 14, 2020

There are not many options when it comes to making meaningful reductions in storage and streaming costs. Adopting a new, more efficient codec can deliver significant bandwidth savings but increases costs in the short-term. According to FirstLight Media, AI can deliver up to 50% savings with your existing codec.

As OTT Viewing Rises, Will Ad Dollars Follow?

April 28, 2020

As viewing has surged, the industry needs to ensure that ad dollars follow the current increase in eyeballs: the industry needs to match the flexibility and targeting of digital ads with the seamless delivery that brands came to expect on linear, as well as the assurance that viewers will watch.