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Blog & Interviews

Powerful personalization: Poised for liftoff

By Blog & Interviews, Extensibility, Market Impact, Personalization

Great personalization is a powerful force that can take the OTT industry to stratospheric heights. It can help bored viewers escape the monotony of all-too-limited “echo chamber” recommendations and increase consumer satisfaction. And ultimately, it can shape roadmaps that can underpin providers’ success positively impacting business metrics such as ARPU, CLTV, and churn.

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