To leverage true personalization, OTT provider must be willing to look beyond generic recommendations by genres or actors. Going deeply into the psychometrics and other engagement drivers is where the real payoffs lie. But even the deepest insights have no value unless you are able to bring them to life in your tech platform.
Great personalization is a powerful force that can take the OTT industry to stratospheric heights. It can help bored viewers escape the monotony of all-too-limited “echo chamber” recommendations and increase consumer satisfaction. And ultimately, it can shape roadmaps that can underpin providers’ success positively impacting business metrics such as ARPU, CLTV, and churn.