Firstlight media is a global team of engineers and video enthusiasts.
We are OTT Experts delivering passion and engagement. Our platform supports the world’s largest media companies. Designed to provide AGILITY, SCALABILITY, and EXTENSIBILITY, to FUTURE PROOF your business, and innovate on the customer experience.
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Stay ahead of the OTT PackOur platform makes your service top dog
Over-the-top (OTT) technologies have gotten a bigger seat at the table with a welcome influx of fresh, engaging content released directly on some top platforms. Let’s examine some major OTT trends and see how they may play out in 2021! RELATED: WALKING THE WALK OF OTT TRANSFORMATION OTT Trends You Shouldn’t Miss Out in 2021: […]
FOR IMMEDIATE RELEASE Firstlight Media Teams with Google Cloud to Deliver Next-Gen OTT Unlocks Service Agility, Scalability, Extensibility Across Partner Ecosystems Toronto, ON, Canada, Jan. 19, 2021 – Firstlight Media today announced that it has partnered with Google Cloud to support rapid deployment and expansion of OTT video streaming services. Firstlight Media’s microservices-based architecture takes […]
Audiences are now cutting the cord of traditional TV experience with OTT services. Read this blog to answer common OTT FAQ and have a clearer view of this promising area! RELATED: WALKING THE WALK OF OTT TRANSFORMATION Let’s Break Down Common OTT FAQ: OTT FAQ | What Does OTT Stand For? OTT stands for over-the-top. […]
FOR IMMEDIATE RELEASE Firstlight Media – NPAW Partnership to Tackle CDN Switching for OTTs YOUBORA enables visibility into, execution on CDN options to deliver premium quality data analysis for top Streaming VOD and live providers. Toronto, ON, Canada and Barcelona, Spain Jan. 14, 2021 – Firstlight Media and NPAW (Nice People At Work) are partnering […]
According to a new report from Juniper Research, there will be nearly 2 billion active subscriptions to VoD services in 2025. This number translates into a 65% burst over the end of 2020, illustrating the rising demand for Subscription Video on Demand (SVOD) services. This blog will walk you through the SVoD meaning and how […]
FOR IMMEDIATE RELEASE Firstlight Media and Evergent Team Up to Deepen OTT Subscriber Relationships Partnership boosts management and flexible monetization to build long-term value Toronto, ON, Canada and Sunnyvale, CA, Jan. 13, 2021 – Firstlight Media and Evergent Technologies are integrating their cloud-based capabilities to help OTT and pay-TV providers deliver end-to-end solutions that optimize […]
Over-the-top (OTT) technologies have gotten a bigger seat at the table with a welcome influx of fresh, engaging content released directly on some top platforms. Let’s examine some major OTT trends and see how they may play out in 2021! RELATED: WALKING THE WALK OF OTT TRANSFORMATION OTT Trends You Shouldn’t Miss Out in 2021: […]
Audiences are now cutting the cord of traditional TV experience with OTT services. Read this blog to answer common OTT FAQ and have a clearer view of this promising area! RELATED: WALKING THE WALK OF OTT TRANSFORMATION Let’s Break Down Common OTT FAQ: OTT FAQ | What Does OTT Stand For? OTT stands for over-the-top. […]
According to a new report from Juniper Research, there will be nearly 2 billion active subscriptions to VoD services in 2025. This number translates into a 65% burst over the end of 2020, illustrating the rising demand for Subscription Video on Demand (SVOD) services. This blog will walk you through the SVoD meaning and how […]
FOR IMMEDIATE RELEASE Firstlight Media Teams with Google Cloud to Deliver Next-Gen OTT Unlocks Service Agility, Scalability, Extensibility Across Partner Ecosystems Toronto, ON, Canada, Jan. 19, 2021 – Firstlight Media today announced that it has partnered with Google Cloud to support rapid deployment and expansion of OTT video streaming services. Firstlight Media’s microservices-based architecture takes […]
FOR IMMEDIATE RELEASE Firstlight Media – NPAW Partnership to Tackle CDN Switching for OTTs YOUBORA enables visibility into, execution on CDN options to deliver premium quality data analysis for top Streaming VOD and live providers. Toronto, ON, Canada and Barcelona, Spain Jan. 14, 2021 – Firstlight Media and NPAW (Nice People At Work) are partnering […]
FOR IMMEDIATE RELEASE Firstlight Media and Evergent Team Up to Deepen OTT Subscriber Relationships Partnership boosts management and flexible monetization to build long-term value Toronto, ON, Canada and Sunnyvale, CA, Jan. 13, 2021 – Firstlight Media and Evergent Technologies are integrating their cloud-based capabilities to help OTT and pay-TV providers deliver end-to-end solutions that optimize […]
How the Advent of Gen V Platforms Will Help OTT Spell ROI
Although OTT viewing increased significantly in 2020, growth for many aspirational Tier 1 services was really a “false positive” fueled by the low-hanging fruit of pandemic viewing: it looked good when measured against internal business plans, but will not be enough to win in the long term.
To truly build on the gains of the past year, those services need new platform capabilities and business strategies that will enable them to reach beyond their core audiences and capture—and monetize—new viewers.
In this sequel to the TVOT SPECIAL EDITION Day One Technology Panel, a cross-section of experts from the content and business-enablement sectors will a) discuss what new capabilities are necessary to woo and win secondary and tertiary audiences; b) examine how next-generation (Gen V) platforms are unlocking new data capabilities, personalization strategies and and other features; and c) offer insights into how these platforms can drive monetization and maximization of long-term consumer value in the years ahead.
Panelists—who again will be available following the session for a Zoom-based discussion with attendees who desire a deeper dive—include:
Andre Christensen, Founder and CEO, Firstlight Media
The last year has seen a dramatic expansion in the opportunities for service provides to grow their business and distribute and monetize their content in new ways. Unfortunately, in many cases, the lack of scalability and flexibility in their OTT technology platforms has held them back from taking full advantage.
This panel features executives who are creating next-generation ecosystems that are advancing the science of OTT technology. The panel will discuss: a) how dramatic increases in subscribers and viewing have exposed previously undiscovered architectural issues; b) why business needs often cannot be met by legacy platforms; c) the evolution of cloud-based, modular architectures that are reducing time-to-market for standing up new services and features; and d) the business benefits that can accrue to the industry.
Panelists—who will be available following the session for a Zoom-based discussion with attendees who desire a deeper dive—include:
Colin Dixon, Principal Analyst, nScreenMedia (Moderator)
As consumers are awash with an increasing number of streaming choices, finding the right content to watch is becoming increasingly difficult. On the IBC Showcase stage, Firstlight Media’s André Christensen and ThinkAnalytics’ Gabriel Berger will discuss how more granular levels of personalization can unlock doors to long-term subscriber value.
Watch Firstlight Media’s André Christensen, ThinkAnalytics’ Gabriel Berger and Colin Dixon of nScreenMedia as they discuss the next frontiers of personalization: what it will be, when it’s coming and how it will help drive ROI.
